By Marijus Andrijauskas – Blog.TeamGate.com – Image Not Credited.
According to HubSpot’s State of Inbound 2016 report, more than 70% of sales professionals said that closing more sales is their top priority for 2018. Changes that leave the majority of businesses expecting inbound marketing services that deliver value up front, allowing for an easier close. Inbound marketing is not enough.
By Ziad Melhem/Thought Leadership – FinanceMagnates.com – Photo: Finance Magnates.
Content marketing will continue to play a significant role in driving customers and sales to your business. 60 percent of today’s marketers reported that their content marketing strategies are more effective than the year before, compared to a 34 percent in 2016. In 2018, organizations of all shapes and sizes will multiply their efforts in generating quality content and setting up their development strategies; much more time will be spent on content marketing and on enhancing its targeting.