By SearchEnginePeople.com – Image Not Credited
If you subscribe to at least one good marketing news site, you’re well aware that everyone is still blogging to promote their products, services, and companies.
What I want to look at in what follows are some of the trends that we’re likely to see happen, or which will continue into this year. I’ve been going through numerous surveys from the last quarter of 2016 and the first of 2017, focusing on content marketing and blogging, to see what trends seem to be on the rise and relevant this year. I’ve selected what I think are some of the more pertinent stats on blogging, but for a more in-depth view, you might explore the data reports I’ve linked to.
By AnimusRex.com – Photo Not Credited
After reviewing the 5 Pros and Cons of Inbound Marketing, you may wonder if inbound marketing strategies will work for your company.
Stepping back, “inbound marketing” is a strategy to attract customers to your brand or offering with information that is relevant and useful to them. The intent of most inbound marketers is to generate qualified leads while at the same time promoting the company’s brand and reputation.
While there are no cookie-cutter characteristics that automatically make a company a good fit for inbound marketing, some companies and industries are inherently more suited than others based off of their business model, sales cycle or selling process.
By Adele Sweetwood – MartechAdvisor.com – Image Not Credited
Okay. You have the strategy, technology, and organizational buy-in to provide your marketing team the very best resources and support. Now, you need to make sure your team has the skills and expertise needed to fully implement your vision of a modern marketing team.Before we began retooling our global marketing team at SAS, we took an important and necessary first step to establish a framework which guides how we presented ourselves to the market.
By Nathan Isaacs – Act-On.com – Photo Act-On
Marketers are pressed for time. There are way too many things to do and channels to do them on ‒ and not enough staff, cash, or time to get them all done. That’s why an inbound strategy is so appealing.
Maybe this isn’t true for you and your B2B marketing team. But, personally, I know that our team’s to-do lists only seem to grow longer and our deadlines only seem to grow shorter. And we won’t even start talking about measuring ROI.
At Act-On, we believe in a balanced marketing approach that includes both inbound and outbound tactics.
By Kurt Stephan – DealerMarketing.com – Image Not Credited
When you bought your dealership’s customer relationship management (CRM) system, were your expectations sky high? Did you think it would free up you and your staff to spend more time on selling vehicles, and less on process and record-keeping?
But now that you and your employees have lived with it for awhile, are you feeling more like you’re being held hostage by that CRM system? That you’re trapped paying a lot of money for something you’re not getting enough out of, and that your employees don’t want to use?
If so, you’re not alone. The CRM experts in this month’s Q&A feature confirm that many dealers complain of CRM software that’s too complex or not user-friendly, and that getting staff buy-in for the system can be a challenge.
Hollywood, conspiracy theorists and fiction writers have all had their take on aliens and extra-terrestrial life. But are those depictions just a reflection of what we know about ourselves?
And what do scientists say about what life on other planets might look like?
MPR News host Kerri Miller spoke with Jim Al-Khalili, the editor of “Aliens: the World’s Leading Scientists on the Search for Extraterrestrial Life” for the latest science on the quest for life off planet earth.
By JOSIC Media – Image Not Credited
B2B marketing is particularly tough. B2B companies don’t receive as much help from word of mouth as B2C companies. In addition, content marketing is a bit harder to get right, with only 20% of B2B marketing experts claiming to have an effective content strategy in place.
However, B2B marketing isn’t all bad. In fact, existing B2B companies are becoming more customer-centric and investing more time and resources into today’s marketing efforts. With less than two-thirds of B2B companies satisfied with the results of their current marketing efforts, more can be done to reach customers and retain them.
By Shahid Mansuri – CustomerThink – Image inboundmarketingconsulting.com
So far, inbound marketing has proved how companies can create and share content that turns visitors into customers and promoter of their business. Many businesses have started actively sharing their company and business details on social media like Instagram to attract more customers. However, some are still in dilemma about the significance of Instagram, especially those who are in the B2B space. While companies have recognized the importance and impact of other social networking platforms like Facebook and Twitter, they are still skeptical about using Instagram for their inbound marketing yet.
By Kristen Walsh – Bentley – Photo Not Credited
Just because college students grew up with the Internet doesn’t mean that they are natural experts at digital marketing. It’s one reason that Bentley marketing professor Ian Cross forged a first-of-its-kind educational partnership with the digital marketing platform HubSpot, providing Bentley students the opportunity to become certified on the fast-growing platform and giving them a leg up on their post-college job search.
By Sonali Datta – MarTechSeries – Photo Not Credited
The company becomes the first ever HubSpot Diamond Partner in the UK for its premium lead generation and marketing automation programmes.
The B2B Marketing Lab has been named as the first HubSpot Diamond Partner in the UK for its successful delivery of marketing solutions. A digital marketing consultancy, B2BML specializes in sales lead generation, client engagement and customer acquisition through its advanced Inbound Marketing programmes. The longest established Hubspot partner, B2BML is also the most recognized HubSpot partner in the UK. It sold over 50 HubSpot licenses and over 100 accreditation.