By Tom Rankin – GoDaddy – Image GoDaddy
Technology is often at the forefront of any discussion about innovation in the digital world. In WordPress circles, for example, chatter about the REST API has recently dominated the virtual water cooler. But there’s a development on the business side that’s coming sharply into focus — and it could net you consistent, regular cash without making you break a sweat. We’re talking about software as a service (SaaS).
This is a software-licensing model that all but guarantees regular income from paying customers, as opposed to the “one and done” model that many providers often employ. In this article, we’ll offer three reasons why software as a service is the future for WordPress developers.
Rocks Digital – Image Not Credited
Katy Katz is a seasoned digital marketer with over 10 years of marketing experience both in-house and with agencies. She is currently a senior consultant for SmartBug Media, HubSpot’s top-rated platinum partner which happens to boast the highest documented ROI of any HubSpot agency – 3,558% and 14,500% ROI on a six-month and three-year campaign.
Her background spans inbound marketing best practices for a range of B2B and B2C industries including technology, SaaS, SMBs, healthcare, and education.