By Michael Del Gigante – PRDaily.com – Image Not Credited
Social media can be a powerful tool for brand promotion and consumer connection, but what happens when buzz goes bad?
Many businesses and marketers have suffered damage from a social media mistake. These gaffes can happen to any organization at any time, especially because social media is still unfamiliar to many.
Dozens of people have taken to social media to discuss the Queen’s choice of hat today – with many claiming the blue and yellow number closely resembles the European flag.
By MusicIndustryBlog.wordpress.com – WordPress – Photo Not Credited
Spotify has published its much anticipated 2016 revenues. Because the company is under so much analytical scrutiny, there is little that is particularly surprising but there is still plenty we can learn from the results:
- Growth maintains momentum: Spotify recorded revenues of €2.9 billion in 2016, up 51% from €1.9 billion in 2015. Although that was a lower growth rate in % terms (80% for 14/15), it was a bigger net add in revenue terms (€989 million net new revenue in 2016 compared to €863 million in 2015). Spotify still has some way to go before it challenges Netflix’s $8.2 billion streaming revenue, but it is making clear progress.
By Natalie Gontcharova – Refinery29.com – Photo Rockie Nolan
A Chinese university is offering a degree on how to become a social media star, reports
As part of the course, Yiwu Industrial and Commercial College
(YWICC) near Shanghai has classes like “Makeup modeling,” “Fashion and aesthetic ability,” and “Public relations etiquette, cultural literacy.” Students who complete three years get the equivalent of an associate’s degree (and millions of likes, of course).
By Ishan Chatterjee – TheDrum.com – Photo Not Credited
Following the success of brands like Oreo, who hit it big with its rapid-fire wit in response to the Super Bowl blackout, and Nissan, who created an ad which went live a mere 7 minutes after the Royal Baby announcement, agencies and clients could not stop touting the merits of dedicating resources, talent and physical space to these ‘war rooms’ – especially around key events such as the Super Bowl and the Olympics.
By Jessica Cooper – GoodmenProject.com – Image Not Credited
The internet is filled with scores of passive income ideas–but you must find one that blends in well with your skills and capabilities. Passive income gradually grows if you plan on expanding the business significantly. You must work hard initially if you’d like to create a steady revenue stream in future. Good passive income ideas do not require large sums of money but just investments in yourself.
By SalesForce.com – Image Not Credited
Did you know that social media captures a third of the time spent online? And contrary to what you might think, Generation X (ages 35 to 49) members spend about 32 hours a week consuming all media, while millennials (ages 18 and 34) spend about 27 hours. Those are huge chunks of time, so marketers are busily competing to grab some of that time and attention.
Keeping up with the latest social channels and their functionalities can feel like a full-time job, and if you’re like most marketers, you’re probably juggling other responsibilities, such as reporting on social media metrics, growing your audience, and collaborating with other teams. We’ve put together a quick Slideshare giving you a handful of do’s and don’ts that you can apply to your unique business goals and customers.
With KKW Beauty, the social media celebrity follows in her sister Kylie Jenner’s footsteps.
Reports of widespread outages proved false, show power of social media amplification.
By Ayat Ahadi – GoodHerald.com – Image Not Credited
If you want to reach your potential customers and expand your business across the globe, social media marketing (SMM) is the means to do it. However, it becomes necessary to take a note here that though social media marketing is effective in promoting your business across the globe, the role of social media marketing agency is important in making this happen. . Social media not just helps people reach potential customers but is also a best way to get mouth publicity. A lot of social media marketing agencies today provide expert social media marketing services for the clients world-wide, but it is important to choose the best one as per your business needs.