By SalesForce.com – Image Not Credited
Did you know that social media captures a third of the time spent online? And contrary to what you might think, Generation X (ages 35 to 49) members spend about 32 hours a week consuming all media, while millennials (ages 18 and 34) spend about 27 hours. Those are huge chunks of time, so marketers are busily competing to grab some of that time and attention.
Keeping up with the latest social channels and their functionalities can feel like a full-time job, and if you’re like most marketers, you’re probably juggling other responsibilities, such as reporting on social media metrics, growing your audience, and collaborating with other teams. We’ve put together a quick Slideshare giving you a handful of do’s and don’ts that you can apply to your unique business goals and customers.