By Sudipto Ghosh – MartechSeries.com – Photo Not Credited
Last month, Hootsuite announced the launch of Hootsuite Impact and Hootsuite Value Realization services to help enterprises understand how to best measure and maximize the business impact of their investment in social media. In February 2017, the leading social media management platform acquired LiftMetrix, a social media ROI solutions provider for mobile. Nik Pai, the co-founder and CEO at LiftMetri, spoke to MarTech Series on how marketers can leverage social media analytics to improve B2B engagements and impact the company’s bottom line.
By JOSIC Media – Image Not Credited
B2B marketing is particularly tough. B2B companies don’t receive as much help from word of mouth as B2C companies. In addition, content marketing is a bit harder to get right, with only 20% of B2B marketing experts claiming to have an effective content strategy in place.
However, B2B marketing isn’t all bad. In fact, existing B2B companies are becoming more customer-centric and investing more time and resources into today’s marketing efforts. With less than two-thirds of B2B companies satisfied with the results of their current marketing efforts, more can be done to reach customers and retain them.
By Sonali Datta – MarTechSeries – Photo Not Credited
The company becomes the first ever HubSpot Diamond Partner in the UK for its premium lead generation and marketing automation programmes.
The B2B Marketing Lab has been named as the first HubSpot Diamond Partner in the UK for its successful delivery of marketing solutions. A digital marketing consultancy, B2BML specializes in sales lead generation, client engagement and customer acquisition through its advanced Inbound Marketing programmes. The longest established Hubspot partner, B2BML is also the most recognized HubSpot partner in the UK. It sold over 50 HubSpot licenses and over 100 accreditation.
By Ayaz Nanji – Marketing Profs – Image Not Credited
The report was based on data from a survey of 2,510 digital marketers from around the world; 42% of respondents work for B2C-focused firms, 19% for B2B-focused firms, and 39% for firms that are both B2B- and B2C-focused.
Some 18% of marketers across all industries say email marketing delivers an excellent return on investment, and 17% say social media marketing delivers an excellent return on investment.
Search engine optimization ranks third (14%), and social PPC ranks fourth (12%).
Rocks Digital – Image Not Credited
Katy Katz is a seasoned digital marketer with over 10 years of marketing experience both in-house and with agencies. She is currently a senior consultant for SmartBug Media, HubSpot’s top-rated platinum partner which happens to boast the highest documented ROI of any HubSpot agency – 3,558% and 14,500% ROI on a six-month and three-year campaign.
Her background spans inbound marketing best practices for a range of B2B and B2C industries including technology, SaaS, SMBs, healthcare, and education.
By Jingcong Zhao – Socedo – Image Not Credited
Account-Based Marketing (ABM) is gaining rapid adoption in the realm of B2B marketing. According to SiriusDecisions’ 2016 study on ABM, over 70 percent of B2B companies employ staff either fully or partially dedicated to handling ABM-specific programs.
B2B CMOs are increasingly looking to drive revenue, and not just leads from their marketing investment. While inbound marketing has proven to be effective in generating large volumes of leads, today’s marketers are judged by their contribution to pipeline- that means generating leads that their sales team can close.