By JOSIC Media – Image Not Credited
B2B marketing is particularly tough. B2B companies don’t receive as much help from word of mouth as B2C companies. In addition, content marketing is a bit harder to get right, with only 20% of B2B marketing experts claiming to have an effective content strategy in place.
However, B2B marketing isn’t all bad. In fact, existing B2B companies are becoming more customer-centric and investing more time and resources into today’s marketing efforts. With less than two-thirds of B2B companies satisfied with the results of their current marketing efforts, more can be done to reach customers and retain them.
By Ayaz Nanji – Marketing Profs – Image Social Media Examiner
Marketers say Facebook is the social network they use most—as well as value most—for marketing their business, according to recent research from Social Media Examiner.
The report was based on data from a survey conducted in January 2017 of 5,710 marketers from around the world; 67% of respondents work for B2C-focused firms, and 33% work for B2B-focused firms.
Some 94% of respondents say they use Facebook as part of their marketing efforts.
Also, 68% use Twitter; 56%, LinkedIn; 54%, Instagram; 45%, YouTube; 30%, Pinterest; and 7%, Snapchat.
By Ayaz Nanji – Marketing Profs – Image Not Credited
Marketers rank email and social media as the top two digital channels for delivering an excellent return on investment (ROI), according to recent research from GetResponse.
The report was based on data from a survey of 2,510 digital marketers from around the world; 42% of respondents work for B2C-focused firms, 19% for B2B-focused firms, and 39% for firms that are both B2B- and B2C-focused.
Some 18% of marketers across all industries say email marketing delivers an excellent return on investment, and 17% say social media marketing delivers an excellent return on investment.
Search engine optimization ranks third (14%), and social PPC ranks fourth (12%).
Rocks Digital – Image Not Credited
Katy Katz is a seasoned digital marketer with over 10 years of marketing experience both in-house and with agencies. She is currently a senior consultant for SmartBug Media, HubSpot’s top-rated platinum partner which happens to boast the highest documented ROI of any HubSpot agency – 3,558% and 14,500% ROI on a six-month and three-year campaign.
Her background spans inbound marketing best practices for a range of B2B and B2C industries including technology, SaaS, SMBs, healthcare, and education.