By Search Engine People – Image Not Credited
With social media marketing, analytics tells you only part of the story. Without benchmarking, you’re in the dark about competition and how you’re faring against it.
Competitive analysis will help you understand your hold over your market on social media and find ways to expand it. It will also give you proven ideas, strategies and tactics that you are ignoring, and the right methods to implement them.
Here’s a five step process on conducting social media competitive analysis.
– Small Business Trends – Image Not Credited
There are more websites than there are people in the United States, by a good margin. The population in the U.S. is around 321 million while the latest web server survey in May 2017 stated that there are about 1.8 billion websites online. That’s a lot of websites out there that you have to compete against — more than there are consumers in the U.S.
The increasing number of websites online has made the website competition “to be found online” even more challenging. In other words, getting visibility online keeps getting tougher as search engines become saturated with websites. Creating a website and hoping for the best is not enough. Smart businesses owners must be on top of the latest SEO and paid advertising trends to beat the competition.