By JOSIC Media – Image Not Credited
B2B marketing is particularly tough. B2B companies don’t receive as much help from word of mouth as B2C companies. In addition, content marketing is a bit harder to get right, with only 20% of B2B marketing experts claiming to have an effective content strategy in place.
However, B2B marketing isn’t all bad. In fact, existing B2B companies are becoming more customer-centric and investing more time and resources into today’s marketing efforts. With less than two-thirds of B2B companies satisfied with the results of their current marketing efforts, more can be done to reach customers and retain them.
By Annie Crawford – HubSpot – Photo Not Credited
Video is dominating social media marketing. In fact, experts predict video will account for 80% of global internet traffic by 2019. So now is the best time to master the medium.
Thanks to easy and free video creation tools, you don’t need a big budget, professional equipment, or a film making degree to make compelling videos for your brand. But since each social network comes with its own guidelines and unique audiences, you’ll need an understanding of what kind of content is effective on each network.
We’re breaking down what performs best on four of the top networks: Instagram, Facebook, Twitter, and YouTube, so you can easily create videos that truly shine no matter where you share them.
By Virginia Haley – Herald Tribune – Photo Not Credited
Destination marketing organizations such as Visit Sarasota County strive to be at the forefront of new trends in marketing and public relations. It’s imperative because travel is a competitive industry and brings millions of dollars in economic benefits to Sarasota County.
Marketing trends change often, especially with the constant evolution of digital and mobile platforms. Several years ago, the buzz words in marketing were authenticity, social media and content. Today, influencer marketing is the term with all the buzz.
Influencers have always been around, albeit not by that name. Basically, an influencer is a person viewed as a thought- and opinion-leader. They are the people others go to for trusted advice. The evolution of social media’s popularity and availability, along with the proliferation of content marketing, led to the birth of influencer marketing. This is the practice of working with these individuals who have branded themselves and have significant numbers of friends, followers and interaction with their followers on digital platforms such as blogs and Facebook, Instagram, Twitter and YouTube.
By Shruti Shende – BW BusinessWorld – Image Not Credited
Blogging makes space for women with popular catalogs such as lifestyle, fashion, etc.
What was perceived as a hobby has now been transformed into a medium to earn money. With easier accessibility laden with visuals, Blogging has emerged as a tough competitor to magazines and newspapers.
Implications from surveys
According to latest findings by India Blog Trends 2016 Survey, 60 per cent of Indian bloggers are full timers and have made an earning out of blogging. 90 per cent of them have admitted that they charge brands for their services. 97 per cent are okay if brands reach out to them with engagement ideas. Content remains the least success parameter for bloggers.
By Christine McGuigan – Silicon Prairie News – Photo Not Credited
PowerPost, an innovative social media marketing agency, is transforming content marketing through their online software that automates content distribution and transforms brands into power publishers.
PowerPost’s services allow clients to quickly post targeted content across popular channels. Brands can use PowerPost’s software tools and write their own content, or they can have PowerPost create it for them.
“We call it PowerPublishing. It’s a next-generation content automation tool. It’s supplemented by a service component that’s very unique,” said Dan Curran, PowerPost Founder and President. “This service component right now is almost 40 journalists that are on staff and designers that help tell brand stories.”
By Francis Rey – Social Barrel – Image Not Credited
The best thing about using social media to promote products and services is equal opportunity. It means social media marketing strategies for companies is similar to that of small and medium-sized businesses.
Here are a few tips to improve your brand on social platforms:
Tap your loyal brand advocates
People love to hear stories about other people. Hence, the best tool to promote your brand are your followers–the people who love your brand.
Rather than waste all resources to find potential customers, use your advocates to spread the word. Better yet, use your employees to be your brand advocates on social platforms.
Energize your social media profiles with different content
Netizens consume more visual content than written ones. They respond well to pleasing imagery, entertaining videos and, occasionally, podcasts.