By CSSIgniter.com – Image Not Credited
Many photographers think that a website is not necessary in their line of work. They tend to think that displaying their work on platforms like 500px, flickr or instagram, and having a Facebook page for their business is enough. Is it though?
The answer is simply no, sometimes it’s even bad relying on social media platforms alone to help you expand your business. A website can help you display your work in any manner you prefer, allowing you to cherry pick what gets shown where and what is hidden.
By NetImperative – Image Not Credited
With political campaigning migrating to the digital space, all parties have been more active than ever before on Facebook, Twitter, YouTube and many on the secondary platforms like Instagram and Snapchat. Readers familiar with social media strategies will be aware how they provide a window into how an organization thinks and behaves at a much wider level.
Tim Peterson on June 5, 2017 at 9:10 pm- MarketingLand – Image Not Credited
Snapchat’s parent company, Snap, has acquired location analytics firm Placed, a company spokesperson said on Monday, confirming a GeekWire report published earlier in the day.
The spokesperson declined to say how much Snap paid for Placed — Bloomberg reported the price to be $125 million — but it’s easy to see how buying Placed — which measures store visits and offline revenue generated by digital, TV and out-of-home ads — could pay off for Snap.
By Annie Crawford – HubSpot – Photo Not Credited
Video is dominating social media marketing. In fact, experts predict video will account for 80% of global internet traffic by 2019. So now is the best time to master the medium.
Thanks to easy and free video creation tools, you don’t need a big budget, professional equipment, or a film making degree to make compelling videos for your brand. But since each social network comes with its own guidelines and unique audiences, you’ll need an understanding of what kind of content is effective on each network.
We’re breaking down what performs best on four of the top networks: Instagram, Facebook, Twitter, and YouTube, so you can easily create videos that truly shine no matter where you share them.
By Virginia Haley – Herald Tribune – Photo Not Credited
Destination marketing organizations such as Visit Sarasota County strive to be at the forefront of new trends in marketing and public relations. It’s imperative because travel is a competitive industry and brings millions of dollars in economic benefits to Sarasota County.
Marketing trends change often, especially with the constant evolution of digital and mobile platforms. Several years ago, the buzz words in marketing were authenticity, social media and content. Today, influencer marketing is the term with all the buzz.
Influencers have always been around, albeit not by that name. Basically, an influencer is a person viewed as a thought- and opinion-leader. They are the people others go to for trusted advice. The evolution of social media’s popularity and availability, along with the proliferation of content marketing, led to the birth of influencer marketing. This is the practice of working with these individuals who have branded themselves and have significant numbers of friends, followers and interaction with their followers on digital platforms such as blogs and Facebook, Instagram, Twitter and YouTube.
By Charlie Savage, Scott Shane and Alan Blinder – The New York Times – Photo Reuters
WASHINGTON — In the months after President Trump was elected, Reality Leigh Winner frequently expressed outraged political views about him on social media, in between photos of her cats and favorite quotations. But on the afternoon of May 9, she posted an unusually anodyne message on Facebook, noting that she would be teaching two yoga classes that evening.
She was harboring a secret, prosecutors say. Hours earlier, Ms. Winner, a 25-year-old former Air Force linguist who in February took a contractor job at a National Security Agency eavesdropping center in Georgia, printed out a top-secret intelligence report detailing Russian meddling in the American election and ferreted it out of the secure complex.
By Sweta Patel – Modern Restaurant Management – Photo Not Credited
So you’ve opened a new restaurant and are eager to spread the news. You’ve probably posted a few blurbs on social media… maybe even created an event on Facebook — but are still looking for a steady stream of hungry customers. Good news: the solution is simple and we’ve outlined it for you below. we will show you how to utilize social media platforms to drive traffic to your business and help open the doors to a world of likes, followers, and hashtags … and, as a result – customers.
We will discuss the following:
- Platforms – the media in social media
- Mapping your audience and message
- Building an effective campaign
- Using Videos
- Optimizing your profile(s)
- Effective timing
- Promotions that work