By Omar Jenblat – Forbes.com – Photo: Shutterstock.
Alexis Madrigal, author of the article, “The Dark Social: We Have the Whole History of the Web Wrong,” originally coined the term “dark social,” after realizing that a “vast trove of social traffic is essentially invisible to most analytics programs.” From a business owner’s standpoint, consumers are visiting and interacting with a business’s website with no traceable evidence of how they arrived there.
By Maseena Ziegler – Forbes.com – Image: MoonPie.
MoonPie is a fifth-generation, family-owned company that offers only one product: an eponymously named, marshmallow-centered, chocolate-covered pie made with graham crackers. When MoonPie tweets, in a tone redolent of a droll Seth Rogen as Ben in Judd Apatow’s comedy classic Knocked Up, you can’t help but wonder: Who comes up with this stuff? And on a scale from zero to 420, just how baked are those tweets?
By Ashley Stahl/Contributor – Forbes.com – Photo: Shutterstock.
Assuming you already have the company off the ground, there are some tried and true methods to get the most out of your website. As a professional business coach and the founder of a ghostwriting house (called Cake Publishing), I’ve helped countless people turn their basic WordPress landing page into a profitable wing of their business. Nothing’s worse than a website being an electronic billboard that captures no client interest.
By Carlton R Smith/Founder of Flagstone Search Marketing – Forbes.com – Photo Shutterstock.
When all is said and done, you really shouldn’t need to spend more than a $1,000 to $2,000 to get your site off the ground. As a small business owner, this is what you need to pay for in order to build a great site for your company:
- Web hosting
- A premium WordPress theme
- A few premium WordPress plugins
- Professional and custom designs for your branding (i.e. your logo)
- A budget for a WordPress programmer (in case you get stuck)