Tim Peterson on June 5, 2017 at 9:10 pm- MarketingLand – Image Not Credited
Snapchat’s parent company, Snap, has acquired location analytics firm Placed, a company spokesperson said on Monday, confirming a GeekWire report published earlier in the day.
The spokesperson declined to say how much Snap paid for Placed — Bloomberg reported the price to be $125 million — but it’s easy to see how buying Placed — which measures store visits and offline revenue generated by digital, TV and out-of-home ads — could pay off for Snap.
By Adam Rowe – Tech co – Photo Not Credited
In the fast-paced world of internet media, it’s easy to wind up on the wrong side of a new update or algorithm tweak. For most tweaks, there’s no need to worry. But when Google or Facebook make a change, thousands of smaller internet companies, from media to ecommerce, suffer the consequences. That’s never been more clear than in 2017: We’ve seen publishers calling foul over unexplained dips in Facebook traffic and websites try to boost conversions with the help of Google Analytics. We’ve even seen calls for Twitter to add platform tweaks in order to deal with its troll problem.
Now, a new study confirms that inbound marketers are working harder than ever and are even less sure of their future. Here are the most relevant statistics that marketing and sales platform Hubspot noted in their State of Inbound 2017 report, which drew on data from over 6,000 respondents.
By Amanda Meade – The Guardian – Photo Dean Lewins/AAP
The ABC is robbing commercial media of revenue by spending taxpayer dollars on Google and partnering with Netflix, the chief executive of Fairfax Media, Greg Hywood, has told parliament.
Hywood stepped up his campaign against the ABC using the search engine Google to promote its content and called on the government to take action against the national broadcaster “undercutting the competitiveness” of the Sydney Morning Herald and the Age.
By Bruce Beggs – American Coin-Op – Photo: © iStockphoto/Oko_SwanOmurphy
CHICAGO — Small businesses like vended laundries have long considered the building blocks of their marketing efforts to be things like store signage, newspaper advertising, a Yellow Pages listing, and direct mailers.
But in this digital age in which we now live, those marketing building blocks have evolved to include business websites and social media like Facebook, Google+, Twitter, Instagram and Snapchat that can connect businesses and customers virtually.