By Business.com – Photo Not Credited
Social media. A term that makes many business owners and marketers shudder, but it’s really not all that bad. In fact, building a strong social media presence and delivering a successful, comprehensive social media marketing strategy is easy once you know how to.
Do Them All
Regardless of what your customer demographic is, make sure you produce a complete profile on all of the big social networks like Facebook, LinkedIn, Twitter, Instagram, Pinterest and Google+, and if your audience includes those under the age of 25, do Snapchat too.
By – ForConstructionPros – Image Not Credited
The United States was the globe’s largest social media advertising market in 2016, with 78% of its population having a social networking profile, according to research firm Statista. The year before, $9.4 billion dollars were spent on social ads.
But commercial construction contractors often neglect social media as a marketing tool, despite its strength in interactively connecting businesses and customers.
Statista found Facebook to be the social platform used most to market businesses at 93%, followed most closely by Twitter (76%) and LinkedIn (67%).
By Ayaz Nanji – Marketing Profs – Image Social Media Examiner
Marketers say Facebook is the social network they use most—as well as value most—for marketing their business, according to recent research from Social Media Examiner.
The report was based on data from a survey conducted in January 2017 of 5,710 marketers from around the world; 67% of respondents work for B2C-focused firms, and 33% work for B2B-focused firms.
Some 94% of respondents say they use Facebook as part of their marketing efforts.
Also, 68% use Twitter; 56%, LinkedIn; 54%, Instagram; 45%, YouTube; 30%, Pinterest; and 7%, Snapchat.