By SearchEnginePeople.com – Image Not Credited
If you subscribe to at least one good marketing news site, you’re well aware that everyone is still blogging to promote their products, services, and companies.
What I want to look at in what follows are some of the trends that we’re likely to see happen, or which will continue into this year. I’ve been going through numerous surveys from the last quarter of 2016 and the first of 2017, focusing on content marketing and blogging, to see what trends seem to be on the rise and relevant this year. I’ve selected what I think are some of the more pertinent stats on blogging, but for a more in-depth view, you might explore the data reports I’ve linked to.
By Vivienne Tay – Marketing-Interactive – Photo Not Credited
Earlier in March, Marketing reported that more than half of client-side respondents indicated that they are going to increase their social media marketing investment in 2017. As such, prioritising social media marketing in the digital split is not a new practice.
However, according to a study by GetResponse, social media marketing is not the only platform marketers should be putting their focus on. Enter email marketing.
Not only does email marketing and social media marketing deliver the highest ROI for marketers, they are also seen as key areas of spending for the year.
By Francis Rey – Social Barrel – Image Not Credited
The best thing about using social media to promote products and services is equal opportunity. It means social media marketing strategies for companies is similar to that of small and medium-sized businesses.
Here are a few tips to improve your brand on social platforms:
Tap your loyal brand advocates
People love to hear stories about other people. Hence, the best tool to promote your brand are your followers–the people who love your brand.
Rather than waste all resources to find potential customers, use your advocates to spread the word. Better yet, use your employees to be your brand advocates on social platforms.
Energize your social media profiles with different content
Netizens consume more visual content than written ones. They respond well to pleasing imagery, entertaining videos and, occasionally, podcasts.
Rocks Digital – Image Not Credited
Would you love to hear the best-kept local search, SEO and marketing secrets from some of the brightest minds in digital marketing? Well then, the Rocks Digital Marketing Conference is just the place for you! With 32 digital marketing experts and 27 total presentations, sessions and workshops, you will definitely learn how to boost your local search prowess.
From Yelp to HubSpot (the leader in inbound marketing), from the LSA (Local Search Association) to local search in general and all the way to digital mapping with Navads, the 2017 speaker lineup covers everything needed to compete and succeed in today’s fast-changing local search scene.
By Karen Robinson – The Buffalo News – Photo Sharon Cantillon/Buffalo News file photo
The startup competition 43North has grown its staff with five fresh hires to ramp up its marketing and development efforts.
The organization on the Buffalo Niagara Medical Campus recently hired:
Peter Petrella is lead staffer for strategy and development. He is responsible for building relationships with local and national businesses to generate partnerships for 43North. He previously served as business development and marketing director at Kaleida Health and formerly worked in business development for the Buffalo Bills and Buffalo Sabres. Petrella succeeds Jon Spitz, who was named managing director of Z80 Labs, a technology incubator on the Medical Campus.
By Chris Wood – Builder News – Photo Republic Property Group
If there’s one advantage MPCs have over traditional housing developments, it’s a buyer brand awareness that comes from sheer size alone.
Republic Property Group’s Walsh community in Fort Worth, Texas, eventually will feature 15,000 homes and is now completing phase one models from David Weekley Homes, Drees Custom Homes, HGC Residential, Highland Homes, Toll Brothers, and Village Homes. Total traditional advertising budget as the MPC launches into a decades-long sales effort? Zero dollars.
By Bruce Beggs – American Coin-Op – Photo: © iStockphoto/Oko_SwanOmurphy
CHICAGO — Small businesses like vended laundries have long considered the building blocks of their marketing efforts to be things like store signage, newspaper advertising, a Yellow Pages listing, and direct mailers.
But in this digital age in which we now live, those marketing building blocks have evolved to include business websites and social media like Facebook, Google+, Twitter, Instagram and Snapchat that can connect businesses and customers virtually.
By Megan Conley – HubSpot – Image Not Credited
Generate more traffic, more leads, more customers. That’s always been the purpose of marketing and sales.
But while the goal remains the same, the audience — and their preferences and behaviors — has not. People don’t want to just read content anymore. They want immersive video experiences. When it’s time to research a purchase or service a product, they don’t want to wait to talk to a rep on the phone. Instead, they’ll turn to an artificial intelligence-powered bot.
The way your customer shops and buys is drastically changing.