By Sudipto Ghosh – MartechSeries.com – Photo Not Credited
Last month, Hootsuite announced the launch of Hootsuite Impact and Hootsuite Value Realization services to help enterprises understand how to best measure and maximize the business impact of their investment in social media. In February 2017, the leading social media management platform acquired LiftMetrix, a social media ROI solutions provider for mobile. Nik Pai, the co-founder and CEO at LiftMetri, spoke to MarTech Series on how marketers can leverage social media analytics to improve B2B engagements and impact the company’s bottom line.
By Nathan Isaacs – Act-On.com – Photo Act-On
Marketers are pressed for time. There are way too many things to do and channels to do them on ‒ and not enough staff, cash, or time to get them all done. That’s why an inbound strategy is so appealing.
Maybe this isn’t true for you and your B2B marketing team. But, personally, I know that our team’s to-do lists only seem to grow longer and our deadlines only seem to grow shorter. And we won’t even start talking about measuring ROI.
At Act-On, we believe in a balanced marketing approach that includes both inbound and outbound tactics.
By Vivienne Tay – Marketing-Interactive – Photo Not Credited
Earlier in March, Marketing reported that more than half of client-side respondents indicated that they are going to increase their social media marketing investment in 2017. As such, prioritising social media marketing in the digital split is not a new practice.
However, according to a study by GetResponse, social media marketing is not the only platform marketers should be putting their focus on. Enter email marketing.
Not only does email marketing and social media marketing deliver the highest ROI for marketers, they are also seen as key areas of spending for the year.
By Ayaz Nanji – Marketing Profs – Image Not Credited
The report was based on data from a survey of 2,510 digital marketers from around the world; 42% of respondents work for B2C-focused firms, 19% for B2B-focused firms, and 39% for firms that are both B2B- and B2C-focused.
Some 18% of marketers across all industries say email marketing delivers an excellent return on investment, and 17% say social media marketing delivers an excellent return on investment.
Search engine optimization ranks third (14%), and social PPC ranks fourth (12%).
Rocks Digital – Image Not Credited
Katy Katz is a seasoned digital marketer with over 10 years of marketing experience both in-house and with agencies. She is currently a senior consultant for SmartBug Media, HubSpot’s top-rated platinum partner which happens to boast the highest documented ROI of any HubSpot agency – 3,558% and 14,500% ROI on a six-month and three-year campaign.
Her background spans inbound marketing best practices for a range of B2B and B2C industries including technology, SaaS, SMBs, healthcare, and education.
By Lisa Smith – wlns.com – Image Uncredited
Each year, our partners at HubSpot produce a report detailing the challenges, priorities, and marketing activities of marketers and salespeople around the globe.
THIS REPORT WILL:
- Show why inbound marketing’s methodology is more effective than its outbound counterpart.
- Provide the ways budgets and priorities are shifting in today’s marketing and sales industry.
- Give insights on how different industries view inbound, and its impact on your return on investment (ROI).
By Meredith Olmstead – Social Stairway – Photo uncredited
Although we are known as ‘Social Stairway’ we do a lot more than just social media marketing. So, here’s a few common misconceptions that you might keep in mind when looking for an online marketing agency that would be a good fit for your organization…
Myth 1. Social Media Marketing Companies only work with Social Media:
Most GOOD social media marketing companies are shifting more and more to becoming full service inbound marketing agencies. The shift is mainly driven by the need to demonstrate clear ROI from social media efforts. And to get conversions from these efforts you typically must continue to track traffic when it LEAVES the social platform and heads to a business’ website.