By Anthony Ha – Lorem – Photo Not Credited
When small and medium businesses want to build a website, they can take advantage of easy-to-use web tools like Squarespace — but who do they turn to when they need more technical help?
New York City startup Lorem Technologies is trying to make this process easier. After all, CEO Sam Wilcoxon (pictured above with his co-founder Charlie Fogarty) told me that not only do many business owners lack the technical knowledge to build, customize or fix their sites — they also don’t have the time or the know-how to find and manage freelancers to help.
By Hamlet Batista – Entrepreneur – Image Twin Design\Shutterstock.com
When launching a new business, many entrepreneurs might recognize SEO as something they should do, but never quite get around to investing in it amidst the chaos of founding a startup. In fact, recent studies highlight that only 17 percent of small business owners have an SEO strategy, and 39 percent of small businesses aren’t investing in any marketing strategies at all.
But, while an entrepreneur’s mind may be whirling with ideas about product development or new team members, it’s worth bringing SEO into the loop at an early a stage as possible.
CHICAGO — Small businesses like vended laundries have long considered the building blocks of their marketing efforts to be things like store signage, newspaper advertising, a Yellow Pages listing, and direct mailers.
But in this digital age in which we now live, those marketing building blocks have evolved to include business websites and social media like Facebook, Google+, Twitter, Instagram and Snapchat that can connect businesses and customers virtually.