By NetImperative – Image Not Credited
With political campaigning migrating to the digital space, all parties have been more active than ever before on Facebook, Twitter, YouTube and many on the secondary platforms like Instagram and Snapchat. Readers familiar with social media strategies will be aware how they provide a window into how an organization thinks and behaves at a much wider level.
By Business.com – Photo Not Credited
Social media. A term that makes many business owners and marketers shudder, but it’s really not all that bad. In fact, building a strong social media presence and delivering a successful, comprehensive social media marketing strategy is easy once you know how to.
Do Them All
Regardless of what your customer demographic is, make sure you produce a complete profile on all of the big social networks like Facebook, LinkedIn, Twitter, Instagram, Pinterest and Google+, and if your audience includes those under the age of 25, do Snapchat too.
Tim Peterson on June 5, 2017 at 9:10 pm- MarketingLand – Image Not Credited
Snapchat’s parent company, Snap, has acquired location analytics firm Placed, a company spokesperson said on Monday, confirming a GeekWire report published earlier in the day.
The spokesperson declined to say how much Snap paid for Placed — Bloomberg reported the price to be $125 million — but it’s easy to see how buying Placed — which measures store visits and offline revenue generated by digital, TV and out-of-home ads — could pay off for Snap.
CHICAGO — Small businesses like vended laundries have long considered the building blocks of their marketing efforts to be things like store signage, newspaper advertising, a Yellow Pages listing, and direct mailers.
But in this digital age in which we now live, those marketing building blocks have evolved to include business websites and social media like Facebook, Google+, Twitter, Instagram and Snapchat that can connect businesses and customers virtually.