By Michael Del Gigante – PRDaily.com – Image Not Credited
Social media can be a powerful tool for brand promotion and consumer connection, but what happens when buzz goes bad?
Many businesses and marketers have suffered damage from a social media mistake. These gaffes can happen to any organization at any time, especially because social media is still unfamiliar to many.
By SalesForce.com – Image Not Credited
Did you know that social media captures a third of the time spent online? And contrary to what you might think, Generation X (ages 35 to 49) members spend about 32 hours a week consuming all media, while millennials (ages 18 and 34) spend about 27 hours. Those are huge chunks of time, so marketers are busily competing to grab some of that time and attention.
Keeping up with the latest social channels and their functionalities can feel like a full-time job, and if you’re like most marketers, you’re probably juggling other responsibilities, such as reporting on social media metrics, growing your audience, and collaborating with other teams. We’ve put together a quick Slideshare giving you a handful of do’s and don’ts that you can apply to your unique business goals and customers.
Running a website can be a big job, which means any tools that help you to simplify your workflow are invaluable. Enter Zapier – a unique online service that helps you automate many common WordPress tasks. You can use it to integrate your website with popular social networks and other tools, enabling you to combine and automate tasks such as posting your blog entries to social media, backing up your drafts, or even adding new content to your calendar.
In this roundup, we’ll highlight ten of the most useful ‘Zaps’, and explain how you can get started with each one. Before that, let’s talk a little more about Zapier itself!
By Ayat Ahadi – GoodHerald.com – Image Not Credited
If you want to reach your potential customers and expand your business across the globe, social media marketing (SMM) is the means to do it. However, it becomes necessary to take a note here that though social media marketing is effective in promoting your business across the globe, the role of social media marketing agency is important in making this happen. . Social media not just helps people reach potential customers but is also a best way to get mouth publicity. A lot of social media marketing agencies today provide expert social media marketing services for the clients world-wide, but it is important to choose the best one as per your business needs.
By Sudipto Ghosh – MartechSeries.com – Photo Not Credited
Last month, Hootsuite announced the launch of Hootsuite Impact and Hootsuite Value Realization services to help enterprises understand how to best measure and maximize the business impact of their investment in social media. In February 2017, the leading social media management platform acquired LiftMetrix, a social media ROI solutions provider for mobile. Nik Pai, the co-founder and CEO at LiftMetri, spoke to MarTech Series on how marketers can leverage social media analytics to improve B2B engagements and impact the company’s bottom line.
By CanberraWeb.com.au – Image Not Credited
Social media has grown to become the top marketing tool for many companies. Being able to access such a vast audience of consumers, without a large marketing budget, makes it an efficient and cost-effective marketing form. Our social media marketing specialists at CanberraWeb can implement paid and organic social media marketing campaigns, which offer dramatic results in consumer engagement, brand awareness and conversions in a short period of time. For the best results it’s important to have a social media strategy and goals established, which form the foundation of your social media marketing campaign.
By Jennifer O’Brien – CMO.com.au – Image Not Credited
The majority of advertising, marketing and media professionals are ‘uninformed’ about the media consumption habits and attitudes of ‘normal’ Australians, according to findings in ThinkTV’s first AdNation 2017 study.
The new report found Australians consider TV advertising to be the most liked, trusted and memorable form of advertising and the one that draws the most attention to brands people have not heard of. Advertising professionals, on the other hand, comprising creative agencies, media agencies, media owners and industry bodies, are fixated on social media, and largely overestimate social media and subscription video-on-demand (SVOD) use among normal Australians.
By Loolwa Khazzoom – Huffington Post – Picture Not Credited
Once upon a time, I managed my clients’ social media campaigns, in addition to managing their traditional media campaigns and doing all the other one-stop-shop work of public relations management. I quickly powered up engagement (likes, shares, comments) by up to well over 1000%, and increased following by up to 8,000 new followers per month, per client.
Then the world of social media went bezerkazoid, with the rules – and therefore optimal campaign strategies – changing every five minutes.
By NetImperative – Image Not Credited
With political campaigning migrating to the digital space, all parties have been more active than ever before on Facebook, Twitter, YouTube and many on the secondary platforms like Instagram and Snapchat. Readers familiar with social media strategies will be aware how they provide a window into how an organization thinks and behaves at a much wider level.
By Laura Forer – MarketingProfs – Image Not Credited
Social media marketing is inarguably one of the most effective ways to segment and target specific audiences, build brand awareness, and connect with consumers and clients.
However, it isn’t without its mysteries, and many business owners and marketers are eager to level-up their strategy and make the most of this valuable channel.