Wendy Marx – Marx Communications – Photo Marx Communications
B2B inbound marketing started some 10 years ago in response to growing frustration with traditional, outbound marketing tactics. What started as the runt of the litter has grown into a must-have for many businesses.
Meanwhile, the methods and priorities of b2b marketing strategies grow and evolve. It is our job to grow with them. Otherwise, we face the dim prospect of being left behind. With that in mind, every year Hubspot releases its State of Inbound report, which monitors the changes facing inbound.
Generate more traffic, more leads, more customers. That’s always been the purpose of marketing and sales.
But while the goal remains the same, the audience — and their preferences and behaviors — has not. People don’t want to just read content anymore. They want immersive video experiences. When it’s time to research a purchase or service a product, they don’t want to wait to talk to a rep on the phone. Instead, they’ll turn to an artificial intelligence-powered bot.
The way your customer shops and buys is drastically changing.
– wlns.com – Image Uncredited
Each year, our partners at HubSpot produce a report detailing the challenges, priorities, and marketing activities of marketers and salespeople around the globe.
THIS REPORT WILL:
- Show why inbound marketing’s methodology is more effective than its outbound counterpart.
- Provide the ways budgets and priorities are shifting in today’s marketing and sales industry.
- Give insights on how different industries view inbound, and its impact on your return on investment (ROI).