By NetImperative – Image Not Credited
With political campaigning migrating to the digital space, all parties have been more active than ever before on Facebook, Twitter, YouTube and many on the secondary platforms like Instagram and Snapchat. Readers familiar with social media strategies will be aware how they provide a window into how an organization thinks and behaves at a much wider level.
By Annie Crawford – HubSpot – Photo Not Credited
Video is dominating social media marketing. In fact, experts predict video will account for 80% of global internet traffic by 2019. So now is the best time to master the medium.
Thanks to easy and free video creation tools, you don’t need a big budget, professional equipment, or a film making degree to make compelling videos for your brand. But since each social network comes with its own guidelines and unique audiences, you’ll need an understanding of what kind of content is effective on each network.
We’re breaking down what performs best on four of the top networks: Instagram, Facebook, Twitter, and YouTube, so you can easily create videos that truly shine no matter where you share them.
By Virginia Haley – Herald Tribune – Photo Not Credited
Destination marketing organizations such as Visit Sarasota County strive to be at the forefront of new trends in marketing and public relations. It’s imperative because travel is a competitive industry and brings millions of dollars in economic benefits to Sarasota County.
Marketing trends change often, especially with the constant evolution of digital and mobile platforms. Several years ago, the buzz words in marketing were authenticity, social media and content. Today, influencer marketing is the term with all the buzz.
Influencers have always been around, albeit not by that name. Basically, an influencer is a person viewed as a thought- and opinion-leader. They are the people others go to for trusted advice. The evolution of social media’s popularity and availability, along with the proliferation of content marketing, led to the birth of influencer marketing. This is the practice of working with these individuals who have branded themselves and have significant numbers of friends, followers and interaction with their followers on digital platforms such as blogs and Facebook, Instagram, Twitter and YouTube.
By Adam Rowe – Tech co – Photo Not Credited
In the fast-paced world of internet media, it’s easy to wind up on the wrong side of a new update or algorithm tweak. For most tweaks, there’s no need to worry. But when Google or Facebook make a change, thousands of smaller internet companies, from media to ecommerce, suffer the consequences. That’s never been more clear than in 2017: We’ve seen publishers calling foul over unexplained dips in Facebook traffic and websites try to boost conversions with the help of Google Analytics. We’ve even seen calls for Twitter to add platform tweaks in order to deal with its troll problem.
Now, a new study confirms that inbound marketers are working harder than ever and are even less sure of their future. Here are the most relevant statistics that marketing and sales platform Hubspot noted in their State of Inbound 2017 report, which drew on data from over 6,000 respondents.
By Bruce Beggs – American Coin-Op – Photo: © iStockphoto/Oko_SwanOmurphy
CHICAGO — Small businesses like vended laundries have long considered the building blocks of their marketing efforts to be things like store signage, newspaper advertising, a Yellow Pages listing, and direct mailers.
But in this digital age in which we now live, those marketing building blocks have evolved to include business websites and social media like Facebook, Google+, Twitter, Instagram and Snapchat that can connect businesses and customers virtually.
By Christopher Holland – LVB Lehigh Valley Business – Photo Christopher Holland
Social media play a vital role in how consumers interact with your organization.
From Facebook to Instagram to Twitter and beyond, there are social media outlets that provide endless opportunities to connect with and build relationships with clients and consumers.
Throughout the Greater Lehigh Valley, there are marketing and advertising agencies that can help your business grow through the use of social media.
By Rafael Fariñas – The USB Port – Image Emagine, LLC
Social media marketing is arguably one of the fastest-growing industries nowadays. Regardless of your location around the world, nearly every company, government office, organization and institution you know has a social media account, and behind it, there is a manager.
The job of a social media manager is wide-ranging and exhaustive. They oversee campaigns over several different platforms including Twitter, Facebook, and Instagram. They create and curate content, manage teams, program schedules, and drive community engagement based on strategic data analysis.