By Annie Crawford – HubSpot – Photo Not Credited
Video is dominating social media marketing. In fact, experts predict video will account for 80% of global internet traffic by 2019. So now is the best time to master the medium.
Thanks to easy and free video creation tools, you don’t need a big budget, professional equipment, or a film making degree to make compelling videos for your brand. But since each social network comes with its own guidelines and unique audiences, you’ll need an understanding of what kind of content is effective on each network.
We’re breaking down what performs best on four of the top networks: Instagram, Facebook, Twitter, and YouTube, so you can easily create videos that truly shine no matter where you share them.
Generate more traffic, more leads, more customers. That’s always been the purpose of marketing and sales.
But while the goal remains the same, the audience — and their preferences and behaviors — has not. People don’t want to just read content anymore. They want immersive video experiences. When it’s time to research a purchase or service a product, they don’t want to wait to talk to a rep on the phone. Instead, they’ll turn to an artificial intelligence-powered bot.
The way your customer shops and buys is drastically changing.