By NetImperative – Image Not Credited
With political campaigning migrating to the digital space, all parties have been more active than ever before on Facebook, Twitter, YouTube and many on the secondary platforms like Instagram and Snapchat. Readers familiar with social media strategies will be aware how they provide a window into how an organization thinks and behaves at a much wider level.
By Ayaz Nanji – Marketing Profs – Image Social Media Examiner
Marketers say Facebook is the social network they use most—as well as value most—for marketing their business, according to recent research from Social Media Examiner.
The report was based on data from a survey conducted in January 2017 of 5,710 marketers from around the world; 67% of respondents work for B2C-focused firms, and 33% work for B2B-focused firms.
Some 94% of respondents say they use Facebook as part of their marketing efforts.
Also, 68% use Twitter; 56%, LinkedIn; 54%, Instagram; 45%, YouTube; 30%, Pinterest; and 7%, Snapchat.
By Annie Crawford – HubSpot – Photo Not Credited
Video is dominating social media marketing. In fact, experts predict video will account for 80% of global internet traffic by 2019. So now is the best time to master the medium.
Thanks to easy and free video creation tools, you don’t need a big budget, professional equipment, or a film making degree to make compelling videos for your brand. But since each social network comes with its own guidelines and unique audiences, you’ll need an understanding of what kind of content is effective on each network.
We’re breaking down what performs best on four of the top networks: Instagram, Facebook, Twitter, and YouTube, so you can easily create videos that truly shine no matter where you share them.